Sonoran Lending LLC (“Sonoran Lending,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide through our website and during your interactions with our company.
This Privacy Policy describes how we collect, use, disclose, safeguard, and retain information obtained through our website and online services.
This policy applies solely to information collected through our website and online interactions. Mortgage applicants and customers also receive a separate Consumer Privacy Notice as required under the Gramm-Leach-Bliley Act (GLBA).
Information We Collect
We may collect personal information that you voluntarily provide, including:
- Name
- Mailing address
- Property address
- Email address
- Telephone number
- Employer information
- Loan inquiry information
- Information submitted through online forms
- Documents uploaded through secure portals
- Communications with our staff
If you apply for a mortgage loan, we may collect additional information including:
- Date of birth
- Social Security Number
- Driver License or government identification
- Income information
- Employment history
- Credit information
- Asset information
- Banking information
- Property information
- Mortgage application information
Information Collected Automatically
When you visit our website, we may automatically collect information including:
- IP address
- Browser type
- Device type
- Operating system
- Date and time of visit
- Pages viewed
- Referral website
- Clickstream data
This information helps us improve our website and user experience.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to:
- Maintain website functionality
- Remember user preferences
- Measure website performance
- Analyze website traffic
- Improve our services
Users may disable cookies through their browser settings; however, certain portions of the website may not function properly.
Analytics and Advertising
We may use third-party analytics services such as Google Analytics or similar technologies to understand website usage.
These providers may collect information regarding your interaction with our website in accordance with their own privacy policies.
We may also use advertising platforms that utilize cookies or similar technologies to measure marketing effectiveness.
How We Use Your Information
We use information to:
- Respond to inquiries
- Process mortgage applications
- Verify identity
- Provide requested services
- Communicate throughout the loan process
- Improve customer service
- Improve website functionality
- Detect fraud
- Comply with legal obligations
- Maintain records
- Send educational or marketing communications where permitted by law
How We Share Information
We do not sell your personal information.
We may disclose information to:
- Wholesale lenders
- Investors
- Credit reporting agencies
- Appraisal management companies
- Title and escrow companies
- Settlement service providers
- Flood certification companies
- Verification vendors
- Technology service providers
- Government agencies
- Regulators
- Law enforcement when legally required
Information is shared only as necessary to provide mortgage-related services, comply with legal obligations, protect against fraud, or otherwise as permitted by law.
Information Security
Protecting your personal information is one of our highest priorities.
We maintain administrative, technical, and physical safeguards designed to protect nonpublic personal information from unauthorized access, disclosure, alteration, or destruction.
These safeguards include, where appropriate:
- Encryption
- Secure document transmission
- Multi-factor authentication
- Access controls
- Employee confidentiality requirements
- Vendor security oversight
- Ongoing monitoring of information security practices
No method of transmission over the Internet is completely secure; however, we employ commercially reasonable safeguards to protect your information.
Data Retention
We retain personal information only as long as necessary to:
- Complete requested services
- Meet legal and regulatory requirements
- Comply with investor requirements
- Resolve disputes
- Enforce our agreements
Loan-related records are retained in accordance with applicable federal and state record retention requirements.
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of third-party websites.
Users should review the privacy policies of those websites before providing personal information.
Children’s Privacy
Our website is not directed toward children under thirteen (13) years of age.
We do not knowingly collect personal information from children.
Consumer Privacy Rights
Depending upon your state of residence, you may have certain rights regarding your personal information.
These rights may include:
- Requesting access to personal information
- Requesting correction of inaccurate information
- Requesting deletion of information where permitted by law
- Requesting information regarding certain disclosures
Some information may be exempt from deletion or modification because mortgage lenders are required by federal and state law to maintain certain records.
Consumers wishing to exercise applicable privacy rights may contact us using the information below.
Marketing Communications
If you have subscribed to receive marketing emails, you may unsubscribe at any time by:
- Clicking the unsubscribe link in the email; or
- Contacting us directly.
Operational communications regarding your mortgage transaction may continue even if you opt out of marketing communications.
Changes to this Privacy Policy
We may update this Privacy Policy periodically.
Any revisions will become effective upon posting to our website.
The Effective Date at the top of this policy will indicate the most recent revision.
Contact Us
Questions regarding this Privacy Policy may be directed to:
Sonoran Lending LLC
17505 N. 79th Avenue, Suite 305C
Glendale, AZ 85308
Phone: (833) 766-6726
Email: info@sonoranlending.com
Website: https://sonoranlending.com